With a merger in progress, The Snow Centre needed a unified brand identity capable of bringing their locations together and communicating a single, compelling purpose.
The ambition: evolve perceptions, dial up brand credibility and energy, and create a flexible visual system that works everywhere – from slope signage to social feeds.
The Makalu team developed a refreshed visual and verbal identity rooted in the culture, adrenaline and community of snowsports. From brand positioning and tone of voice to logo development and asset creation, the new system champions the excitement that visitors feel the moment their boots hit the snow – modern, cohesive and built to grow with the business.
Brand Strategy – Naming & Verbal Identity – Visual Identity – Creative Development – Asset Rollout
Following brand strategy workshops we delivered a complete brand toolkit: a visual identity, messaging hierarchy, graphic language and a rollout-ready creative suite designed for real-world implementation.
