Highcross Leicester:

Bringing Leicester together with
brand-led, footfall-driving campaigns

Objective

With national high street footfall declining, Highcross Leicester needed a content approach that did more than inform – it had to inspire people to visit and return.


The brief: build a unified, flexible creative platform spanning digital channels, in-centre screens, signage, print and retailer communications, while supporting a fast-moving calendar of events and seasonal retail moments.

Solution

Partnering closely with the in-house marketing team, we developed a distinctive patchwork creative system – a modular design language that allowed every message, event, offer or retailer to shine, while still laddering into a recognisable campaign look and feel. The system was built for scale and speed, works on both printed and digital media and enables the team to react to retailer activity, cultural moments and seasonal trends with clear, vibrant messaging – wherever customers encounter it.

Campaign Platform – Visual Identity – Content Production – Digital & Social Assets – In-Centre & OOH Creative – Retailer Support Toolkits

Client Results

  • Delivered a rolling programme of content across social, web, ads, email, OOH and in-centre media
  • Created on-brand campaign assets for over 40 seasonal and retailer-led initiatives
  • Increased audience engagement across owned channels and helped drive spikes in footfall across key moments
  • Provided the in-house team with ready-to-deploy templates, creating agility and reducing turnaround time.

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