Support Off-Piste Wines’ portfolio of brands – including Most Wanted, The Wanderer, Half Eye and Memoro – with campaign work designed to win and sustain major supermarket listings.
The goal: drive trial and consideration by clearly communicating taste, provenance, food pairings, drinking occasions and format, while giving each brand its own distinctive voice and visual world.
We immersed ourselves in each brand (including some very hands-on tasting) to build a deep understanding of flavour, audience and positioning. From there, we developed bespoke creative territories for each wine – aligning tone of voice, visual language and messaging to the role each brand plays on shelf and on screen.
For Most Wanted, we created a campaign that cut through the traditional pomp and pretence of the wine category. The idea was simple: great wine doesn’t need complicated language or rules. It just needs to taste good and fit real life.
Brand Strategy – Naming & Verbal Identity – Visual Identity – Creative Development – Asset Rollout
In addition, we launched Most Wanted 0.5% Fizz through print and social, using playful, copy-first creative to highlight all the pleasure of bubbles – with none of the morning-after effects!
Across the wider Off-Piste portfolio, we delivered tailored social campaigns and in-store digital screen content to drive footfall and visibility in stores carrying each listing. Every execution was designed to feel right for the individual brand, while remaining commercially focused and retailer-ready.
The result was confident, copy-led campaigns that made wine feel more accessible, more modern and more enjoyable: a go-to bottle to add to your shopping basket.
