2025
Social media has always played a large role for WKD and in 2025 they wanted to go even harder. With three new SKUs launching and two Love Island partnerships in the works, it was set to be a mega year!
Their feed needed to take on a more premium look and incorporate more UGC content to capture the attention of their 18-24 target audience.
The approach was multi-faceted – a fresh take on content creation, a new view on influencer collaborations and an updated approach to sales messaging. Our in-house content team kept up with the latest trends and ensured a quick turnaround of visual assets, while the influencer team liaised with micro and macro influencers around the country. We also worked closely with Love Island production teams to produce exclusive content that felt fresh, fun and very WKD in their 7th and 8th partnership series.
Branding – Graphic Design – Animation – Social Asset Rollout
Impressions
Reach
Engagements
Engagement Rate
New Launches
Series of Love Island
Campaigns
Selling UK RTD
To keep the feed free from heavy sales messaging, we ramped up the dark ads in 2025 with over 120 pieces of ad creative!
In 2025 we reached new audiences through strategic collaborations with influencers big and small!
As a result, WKD had one of their biggest years on their social media channels to date, with over 140 posts on the feed and over 120 pieces of ad creative reaching 16.5million people.