Who we are

The experience and skills to
make anything happen

We believe in a very simple principle: great work happens when people enjoy working together.

With a great mix of strategic thinking, creative craft and hands-on delivery we support brands across campaigns, content, media and day-to-day communications. Our team brings experience, energy and care to every project – with processes always designed around how each client likes to work, not the other way round.

Based in Leicester and working nationally (and in Europe) we flex our role to suit exactly what’s needed: lead agency, trusted partner or ego-free support for in-house teams, making a real contribution to whatever role we take on. Whatever the setup, we take ownership and stay closely involved in every step of every job, whether it’s ongoing or for special projects.

We help brands move forward

Because we love what we do. From big-picture thinking to day-to-day delivery, we create momentum that turns plans into progress and ideas into action.

We turn brand strategy into real-world work

From research and brand guidelines to campaigns, assets and templates that teams actually use. We create workable brand documents or reinterpret brand books to bring theory into the real world. 

We plan and deliver media properly

Expertly-executed media plans across paid, organic, search and social, working with media partners and squeezing value from every budget to make performance count.

We flex around how you work

Lead agency, trusted partner or ego-free support for in-house teams – we tailor our processes to work around every individual client’s needs, not the other way round.

What clients say

Makalu are so easy to work with! All my briefs are met with enthusiasm and I can trust the team to interpret the brief and respond with great creativity. The client services team are very organised and that definitely helps with my very busy schedule. I know I can count on them to turn around all project work and digital assets efficiently, and with unmatched positivity.

They’re a great agency to work with (and I’ve worked with lots of different ones), plus they’re a really fun group to be around too!

Sam French, Highcross